Directly managed and mentored large design and copy teams that created identity programs and campaign looks for a variety of clients. Developed and implemented creative processes for internal teams and external vendors to achieve high levels of brand consistency.
Apparel category rebrand for the Sam’s Club Member’s Mark brand. Inspiration mood board example and final approach shown.
Global women-owned business identity initiative
based on consumer insight studies of female
purchase power. Certification vetted logo use
on packaged goods, increasing sales.
Walmart’s Holiday Time season was produced
in-house and by outside agencies across multiple years,
requiring extensive style guide parameters.
Brand identity and packaging exploration examples for Jambalaya Girl, a family-owned business launching within national markets.
Evolution of the Member’s Mark brand grew to encompass food categories as well, prompting brand expansion studies.
New spirit and wine categories under the Member’s Mark umbrella worked to define products as unique and premium.
Launch of a new bite-sized product line for Waffle Waffle required explorations that led to this final, playful packaging.
Directly managed and mentored large design and copy teams that created identity programs and campaign looks for a variety of clients. Developed and implemented creative processes for internal teams and external vendors to achieve high levels of brand consistency.
Apparel category rebrand for the Sam’s Club Member’s Mark brand. Inspiration mood board example and final approach shown.
Global women-owned business identity initiative
based on consumer insight studies of female
purchase power. Certification vetted logo use
on packaged goods, increasing sales.
Walmart’s Holiday Time season was produced
in-house and by outside agencies across multiple years,
requiring extensive style guide parameters.
Brand identity and packaging exploration examples for Jambalaya Girl, a family-owned business launching within national markets.
Evolution of the Member’s Mark brand grew to encompass food categories as well, prompting brand expansion studies.
New spirit and wine categories under the Member’s Mark umbrella worked to define products as unique and premium.
Launch of a new bite-sized product line for Waffle Waffle required explorations that led to this final, playful packaging.
