Packaging
Creative direction of large private label brand campaigns as well as single product launches for smaller companies. In addition to press-ready packaging designs, projects included brand and packaging style guide development.
Rebranded Sam’s Club private label food products under the new Daily Chef look while expanding category-specific variations.
Design lead for all Better Homes and Gardens licensed products within Walmart.
Member’s Mark 2013 rebrand and category expansion alongside the newly evolved logo mark.
Brand launch of Onn electronics in Walmart incorporated a feature icon system and minimal copy on front of pack.
Packaging
Creative direction of large private label brand campaigns as well as single product launches for smaller companies. In addition to press-ready packaging designs, projects included brand and packaging style guide development.
Rebranded Sam’s Club private label food products under the new Daily Chef look while expanding category-specific variations.
Design lead for all Better Homes and Gardens licensed products within Walmart.
Member’s Mark 2013 rebrand and category expansion alongside the newly evolved logo mark.
Brand launch of Onn electronics in Walmart incorporated a feature icon system and minimal copy on front of pack.
